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Meet your new
AI business assistant.

It never

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What Principal can take on

One assistant.
Multiple ways to move work forward.

Scroll through the work Principal can prepare around your business, your tools and your rules.

01

Wake up to your morning brief

Before your day begins, Principal brings together your schedule, important messages, overdue follow-ups, risks and decisions.

A morning briefing assembling from business signals
02

Take notes at every meeting and plan the next steps

It turns the conversation into clear notes, decisions, assigned actions, calendar changes and follow-up drafts.

Meeting notes transforming into organised next steps
03

Get help with every aspect of your business

Move between accounts, marketing and sales without starting from scratch or explaining your business again.

AccountsMarketingSales
Accounts, marketing and sales connected in one workspace
04

Verified lead generation

Principal researches real prospects, checks the important details against sources and returns qualified leads with evidence.

Prospects passing through research and verification checks
05

Launch a campaign from one voice note

Share the idea once. Principal builds the plan, copy, visual directions, schedule and approval pack around it.

A voice note expanding into a complete campaign
06Optional live voice add-on

Talk to Principal in real time

Have a natural two-way conversation, interrupt, ask follow-up questions and keep working with the same assistant without typing.

Principal's live voice conversation screen on a phone

Ready when you are

Give Principal one real task.

See what useful work comes back.

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